Peter Reid is the Founder and Chief Executive Officer of MSQ Partners Ltd, leading the company in its mission to drive growth for brands while focusing on sustainability and diversity. Co-founding MSQ in 2011, Peter has successfully expanded it into an international network of nine leading agencies with over 850 professionals across 13 offices. They previously held the position of CEO at Media Square plc and were a consultant at McKinsey & Company. In addition to their role at MSQ, Peter serves as the Non-Executive Chairman of Xupes and advises HMG on communication best practices. Peter holds an MBA from INSEAD.
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