XXL is the leading sports retailer of apparel, footwear, equipment, and accessories for a wide variety of sports and outdoor activities in the Nordic region.

Consumer Goods

Espen Terland

Pasi Lämpsä

Tolle Grøterud

Jarle Bråten

Stine Trygg-Hauger

Anders Lindblom

Espen Jøstne Hansen

Maria Grahn

Jakob Gustafsson

Emelie Friis

Stein Alexander Eriksen

Jan Christian Thommesen

Anette Sommervold Nilsen

Abdalle Jama

Angela Sakharova

Svend Jørgen Pedersen

Maren Andrea Hauan Brathaug

Peter Skogsberg

Rasmus Söderlund

Rasmus Åhrberg

Jeff Manfredsson

Kristin Høyesveen

Daniel Sandin

Jon Martin Engdal

Thomas Lindén Hansen

Kjersti Helene Krokeide Hobøl

Cristina Moreno

Tor Andrin Jacobsen

Kai-Arne Nordhaug

Tom Jovik

Ronny Blomseth

Kari Ekelund Thørud

Håkan Lundstedt

The Corporate Governance team at XXL is responsible for overseeing the company’s strategic direction and ensuring adherence to regulatory standards and ethical practices. Comprising a group of board members, including a chairman, the team focuses on enhancing transparency, accountability, and the long-term sustainability of the business, while aligning the interests of various stakeholders.

Corporate Governance

The Marketing and Communications Team at XXL drives brand awareness and engagement through innovative marketing strategies, impactful campaigns, and strategic communication efforts. They collaborate on content creation for various platforms, manage social media presence, lead sustainability initiatives, and ensure cohesive messaging across all channels to enhance customer loyalty in the Nordic sports retail market.

Marketing and Communications Team

The Leadership Team at XXL drives the strategic direction and operational excellence of the company, focusing on financial performance, organizational development, and sustainable practices. Comprised of key executives including the CFO and EVP of HR, Communications, and Sustainability, the team collaborates to enhance the company's market presence and ensure alignment with its mission of promoting active lifestyles in the Nordic region.

Leadership Team

The Operations and Management team at XXL is responsible for streamlining internal processes and ensuring efficient supply chain management. This team oversees IT operations, logistics, customs compliance, and accounts payable, aiming to enhance operational efficiency and support the company's growth in the Nordic sports retail market. By coordinating cross-functional efforts, they ensure that products are delivered on time and that financial operations run smoothly.

Operations and Management

The Category Management Team at XXL is responsible for developing and implementing strategies to optimize the product assortment across various sports and outdoor categories. They analyze market trends, manage vendor relationships, and oversee the buying process to ensure a competitive and appealing selection for customers, ultimately driving sales and enhancing the brand's market leadership in the Nordic region.

Category Management Team

The E-commerce Operations team at XXL ensures the seamless delivery of a superior online shopping experience. This team manages logistics and warehousing to optimize inventory and order fulfillment, while also enhancing the website's performance through technical SEO and frontend development. Collectively, they strive to improve customer satisfaction and drive sales growth in the competitive Nordic e-commerce landscape.

E-commerce Operations

XXL

Org chart

Board & advisors

Teams

Corporate Governance

Marketing and Communications Team

Leadership Team

Operations and Management

Category Management Team

E-commerce Operations

Offices

XXL

Org chart

Board & advisors

Teams

Corporate Governance

Marketing and Communications Team

Leadership Team

Operations and Management

Category Management Team

E-commerce Operations

Offices

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