James Fleming

James Fleming is a highly experienced Performance Nutritionist currently serving at Activate Rugby Academy, Fuel the Runner, and the British Biathlon Union, among others. Since 2019, James has also operated James Fleming Nutrition, providing tailored nutrition and sports science services to a diverse athlete demographic. Educational qualifications include a Master's Degree in Sport and Exercise Nutrition from Loughborough University and a Bachelor of Science in Sport Science from Brunel University. James's volunteer work includes talent identification roles with UK Sport for Power2Podium and Girls 4 Gold initiatives, showcasing a commitment to nurturing athletic talent. Additional experience encompasses health and wellness coaching with Xyla Health & Wellbeing and nutrition content creation for Working with Parents in Sport. Prior to a career in nutrition, James worked for Lumina Display Systems as a computer engineer.