Ala'a Sowan is a skilled professional with extensive experience in sales and operations within the smart metering and instrumentation fields. Currently serving as Regional Sales Manager for Sensus Metrology at Xylem since August 2022, Ala'a previously held the position of Head of Commercial Operations at Abunayyan Holding from March 2021 to August 2022 and served as Business Line Manager at Abunayyan Trading for nearly 14 years. Ala'a's other roles have included Product Manager and Marketing & Proposal Engineer, showcasing expertise in metering solutions for water, power, and oil & gas sectors. Educational qualifications include a Master of Business Administration with a focus on Artificial Intelligence, Machine Learning, and Big Data from the University of Manchester and a Bachelor of Engineering in Mechatronics Engineering from Al Jami'at Al-Hashimiyyah.
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