Jennifer Bishop is a seasoned marketing automation professional with extensive experience in managing marketing automation ecosystems and lead management. Currently serving as Marketing Automation Manager at Xylem since December 2023, Jennifer previously held the same position at InEight Inc. where key responsibilities included managing the Marketo platform, collaborating with Sales Ops, and implementing data standardization programs. Jennifer has a strong background in transitioning marketing platforms, having successfully led the migration from Marketo to Pardot at ScanSource, where Jennifer also worked as a Marketing Automation Specialist and Marketing Production Specialist. Earlier in Jennifer's career, experience as an eLearning Developer and Computer Programmer Analyst at NYC DEP involved overseeing eLearning project development, while also providing graphic design support. Jennifer holds a Bachelor of Graphic Design/Fine Arts degree from Adelphi University.
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