Assaf Eitan is an experienced Senior Product Manager with a strong background in digital banking and product strategy. Currently employed at yad2 since February 2025, Assaf previously held senior product management roles at Pepper, focusing on compliance and user experience in the digital banking realm, and at Bank Leumi, where product strategies for digital assets were developed to enhance regulatory compliance and customer access. Prior experience includes product management at eTribez, where end-to-end solutions for film production workflows were managed, and UX expertise at Inkod-Hypera, leading workshops to enhance usability in product design. Assaf co-founded RelocateYourself.com, an online support platform for the relocation industry, overseeing cross-functional teams. Educational credentials include a Bachelor of Commerce in International Communication Management from InHolland University and training at Netcraft Academy.
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