The moment of the purchase decision has been the focus of our thoughts and actions for over 20 years.

Using well-founded data, we measure and analyse shoppers' behaviour in the context of shopping decisions and examine the attitudes, motives and emotions behind them.

In order to build a comprehensive assessment, we look at things from the shopper's perspective and supplement this with the views of retailers and manufacturers.

Based on this in-depth understanding, we consult with you on how to optimise your measures in the areas of sales, shopper marketing, category management and marketing.

Yagora GmbH

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Yagora GmbH

Org chart

Teams

Offices

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