Jeff Johnson

Jeff Johnson is a seasoned marketing and business development professional with extensive experience in the automotive and outdoor industries. Currently serving as Channel Manager at Yakima Products since May 2015, Jeff has also held positions as Business Development Manager for Original Equipment and Automotive Aftermarket and previously led JJ&Co. as Head of Marketing, Owner, and Freelance Consultant. Prior roles include Senior Marketing Manager at NTP Distribution and Sales & Marketing Manager at Yakima Products, where Jeff demonstrated expertise in channel development, account management, and product marketing. Educational credentials include multiple certifications and degrees in marketing and digital strategies from institutions such as Portland State University and Northern Michigan University. Specialties encompass direct marketing, retail marketing, merchandising, and strategic planning, contributing to notable achievements in marketing communications and program management across diverse sectors.