Peter Sidorov is a seasoned professional with over 14 years of experience in web monetization. Currently, they lead a team at Yandex Advertising Network, focusing on global Prebid and web partnerships, especially in LATAM, Asia, and MENA. Previously, they held key roles at Yandex, including Strategic Partnerships Development Manager and Head of Yandex for Publishers, where they implemented Prebid technology and managed regional divisions to optimize partnerships. Sidorov earned a Bachelor's degree in Informatics from the Belarusian State University of Informatics and Radioelectronics.
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