Ирина Королёва

Ирина Королёва is the Head of Driver Marketing at Yango, where they develop global marketing strategies and manage market-specific implementations. They conduct market research to inform strategy and track campaign effectiveness through regular assessments. Previously, Ирина held positions at Yandex, including Head of Marketing for Kinopoisk.ru and Manager-Analyst for Yandex Maps, and has experience as a web analyst at Ideco and a promotion expert at PXL. Ирина earned a Master's degree in Applied Mathematics from Ural State University from 2005 to 2011 and has lectured at the Yandex School of Managers for three years.