İpek Polat

İpek Polat is an accomplished marketing professional with over a decade of experience in the financial sector, currently serving as Senior Marketing Communications Manager at Yapı Kredi since August 2011. Expertise includes strategic direction, commercial and SME banking marketing strategy execution, and comprehensive customer research management. Previous roles at Yapı Kredi encompass positions such as Change Management and Marketing Senior Manager and SME Channel and Marketing Coordination Manager, where İpek successfully developed digital strategies and enhanced customer experience. Educational qualifications include a Marketing Communication degree from Galatasaray University and a Master's in Digital Business from Emeritus, complemented by a strong foundation from Istanbul University and Saint Joseph French High School.