Karen Eidem, MBA, has a diverse professional background in sales enablement, marketing, and consulting within the senior living and real estate industries. At Brookdale, from August 2019 to June 2024, Karen held the positions of Manager, Sales Enablement, and Corporate Sales & Marketing Systems Trainer. Following this, Karen served as a Senior Information Technology Business Analyst at Discovery Senior Living from June 2024 to June 2025, and is currently a Consultant - Senior Living CRM at Yardi since December 2025. Previous roles include Realtor at First Weber Group and Program Manager at Vitals Software. Karen's career began at Laureate Group Senior Communities as a Marketing Specialist and includes a solid educational foundation with an MBA and BBA from the University of Wisconsin-Whitewater, complemented by an exchange program at NEOMA Business School.
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