Bashar Kharbat

Bashar Kharbat is the co-founder and executive director of PRIMA, a public relations integrated marketing agency, with over twenty years of communication experience as both a journalist and a consultant. Currently serving as managing director at PrimaKSA Comms and director of communications at Yarn Cloud, Bashar specializes in issues management, media relations, and community engagement. Previous roles include director of corporate communications at Mohammad Al Mojil Group and country manager at ASDA'A Burson-Marsteller, where they built a reputable presence in the PR industry. Bashar holds a degree in Science from Al-Jami'ah Al-Urdunia.