YAS – your apparel & style – is a Danish fashion brand located in Aarhus, Denmark. It was established in 2013 as part of the BESTSELLER group.

YAS is a destination for contemporary, sophisticated, and beautifully crafted designs with an immediate impact. We strike the perfect balance of modern femininity with a bold approach to prints and colours, celebrating free-spirited women who love fashion and freedom of expression.

With great focus on craftsmanship, our clothing perfectly combines the quality of the material with comfort and finish. 

We do our utmost to stay current and develop with our markets, customers, and the international fashion-scene and trends. Furthermore, we are a firm believer in the fact that dressing up shouldn't be reserved for special occasions. We love the idea of dressing up, for no reason at all, just for the enjoyment of life.

The YAS team is built on trust, respect, and inclusiveness. We encourage and help each other to achieve our goals, while always having our customers and our brand’s best interest in mind. We also laugh a lot and appreciate each other’s differences. Having an open mind about people and the world around us, brings positive energy and creates inclusivity. We listen, we move fast - and we love to work hard together.

YAS

Org chart

Teams

Offices