Effie Chen

Effie Chen is a Business Development Lead at YASO, where they connect brands with next-generation Chinese consumers. Previously, Effie held positions at TikTok as a Senior Sales Analyst and Sales Analyst, where they contributed to over $17 million in revenue within the SMB Advertising segment. Prior to that, Effie worked as a Data Analyst at QS Intelligence Unit, developing university ranking products that attracted over 40 million web visitors annually. Effie's career began at Uber as a Business Development Intern and at UCLA Information Technology Services as an IT Services Assistant Desktop Support Analyst. Effie graduated from the University of California, Los Angeles in 2018.