Yates
Todd Murray is a partner at Yates. Todd has over 25 years of experience in the footwear and apparel industry, including stints as a consultant, brand president, and senior vice president. Todd has a proven track record of growing businesses and turning around failing ones.
Todd was recruited to redirect an apparel business that was losing $1M a year in business due to misalignment between the product, the pricing and the core strengths of the brand. Todd successfully grew the apparel business from $4M to $16M, turning a profit on apparel for the first time in company history.
Todd has a deep understanding of pricing and competitive intelligence within the footwear and apparel industry. Todd has engineered lines to compliment footwear and relaunched them with great success. Todd has also strategically partnered with key retail stores as brand advocates.
Todd Murray graduated from the University of Wisconsin-Whitewater with a Bachelor of Business Administration in Retail Distribution.
Todd Murray works with Cathy White - Head of Automation and AI, Mark Minorik - Engagement Lead, and Michael Voellinger - Managing Director, Marketing. Todd Murray reports to Charlotte Yates, Founder and CEO.
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Yates
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Yates is an outcome-based management consulting firm that works with senior executives to identify and accelerate opportunities to transform their organizations, reduce costs and create competitive advantage. Services include strategy, design, governance, sourcing advisory and change management focused on transformation, automation, business process optimization and enterprise networking.