Yatsen Global (逸仙电商) is a Guangzhou-based e-commerce company that  founded the cosmetics brand Perfect Diary in 2017. 

Beauty & Cosmetics

Yatsen Global

Yatsen Global's headquarters in Guangzhou, China

David Huang

Richard Lin

Snow He

Irene Lyu

Rory Feng

Christy Sun

Henry Huang

William Liu

The Directors and Vice Presidents team at Yatsen Global oversees the strategic direction and operational efficiency of the company. They are responsible for spearheading investment initiatives, driving new retail strategies, managing product development, optimizing supply chain processes, and ensuring divisional performance aligns with the company’s overall goals to foster growth and innovation in the e-commerce and cosmetics sectors.

Directors and Vice Presidents

This department manages recruitment, employee relations, and public relations to support organizational growth.

Human Resources

The Leadership Team at Yatsen Global is responsible for setting the strategic direction and overall vision of the company, guiding its growth in the competitive e-commerce and cosmetics markets. Comprised of key executives including the CEO, CMO, COO, and CTO, the team collaborates to drive innovative marketing strategies, optimize operations, and enhance product development, ensuring that brands like Perfect Diary remain at the forefront of consumer trends.

Leadership Team

The Marketing and Consumer Insights team at Yatsen Global leverages data-driven strategies to understand and anticipate consumer preferences and market trends. This team, comprised of the CMO, Director of Consumer and Market Insights, Marketing Manager at Galenic, and CMI Manager, develops and implements branding, advertising, and promotional campaigns to boost the visibility and appeal of Yatsen Global's cosmetic brands.

Marketing and Consumer Insights

This department focuses on training and developing marketing professionals to enhance their skills and capabilities.

Marketing Development

This department oversees branding strategies, public relations efforts, and overall brand development.

Yatsen Global

Org chart

Teams

Directors and Vice Presidents

Human Resources

Leadership Team

Marketing and Consumer Insights

Marketing Development

Brand Management

Offices

Yatsen Global

Org chart

Teams

Directors and Vice Presidents

Human Resources

Leadership Team

Marketing and Consumer Insights

Marketing Development

Brand Management

Offices

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