Michael Orlov is a business development expert with over 20 years of experience in product marketing and management within the B2B IT sector. They have successfully launched numerous innovative technologies and products, including the best-selling cash register in Russia and the first loyalty system developed domestically. Currently, as CBDO at YCLIENTS.COM, Michael focuses on creating alliances and integrating new technologies, aiming to increase revenue annually by 40%. Previously, they held executive positions at Service Plus Group and ATOL Group, where they implemented strategies that significantly improved operational efficiencies and profitability. Michael holds a Master of Engineering degree from Baltic State Technical University and a Professional Certificate in Management from The Open University.
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