William Liu

William Liu serves as the Deputy General Manager at Yeahmobi, a data-driven mobile marketing agency, since November 2014. With extensive experience in programmatic advertising, overseas marketing, and global business development, William has successfully driven programmatic ads growth, established media strategic partnerships, and analyzed mobile product trends. Prior roles include Founder and CEO of a food O2O platform and Senior Researcher in both technical and advertising departments at 华商传媒集团. Academic qualifications include a Master's degree in economics from Northwest University and a Bachelor's degree in economics from Xi'an University of Finance and Economics.