Peter van As

Peter van As has extensive experience in strategy finance, mergers and acquisitions, and business coaching. Currently serving as Strategy Finance M&A at Yeald since October 2021, Peter assists partners in the Agri Food and Horti sectors in achieving sustainable growth through strategy development and advisory services. Prior to this, Peter provided business coaching for social enterprises, including notable projects like Coolfinity and Roetz Bikes, from September 2017 to September 2021. Peter's background includes work with PwC, where contributions spanned from PwC Deals in London and Amsterdam to the PwC Deals Strategy team in Brussels, further complemented by foundational roles in assurance at PricewaterhouseCoopers in the Netherlands. Peter's academic credentials include an Executive program in Corporate Social Responsibility from Erasmus School of Economics and a Chartered Accountant degree from Erasmus University, alongside an MSc in Business Administration from Rotterdam School of Management.