Chris Basford is an experienced Digital Account Manager at Yell since May 2018, specializing in digital marketing services including web design, video production, and various advertising formats such as pay-per-click and social advertising. Prior to this role, Chris served as Managing Director at Wida Group Limited from September 2011 to May 2018, overseeing a leading web design and internet marketing company known for creating over 2000 websites. Chris's career at Yell began in 1995, progressing through various positions including Account Manager for major regional advertisers, demonstrating a consistent focus on achieving sales targets and developing team capabilities. Education was completed at Holden Lane High School from 1974 to 1978.
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