Cameron Smith

Cameron Smith is a seasoned digital advertising professional with extensive experience in campaign management and operations. Currently serving as a Brand Solutions Analyst at Yelp since June 2022, Cameron specializes in measurement strategy, client proposals, and campaign optimization aimed at achieving measurable business results for national brand clients. Prior to Yelp, Cameron was the Director of Ad Operations at Aki Technologies, where responsibilities included pioneering campaign management processes, implementing standardized tracking systems, and achieving record performance for mobile campaigns. Cameron's earlier roles at Kargo involved various campaign management positions, culminating in senior leadership, where oversight included direct and programmatic campaigns for major brands. Cameron began a career in advertising at Tribune Publishing, managing digital media operations across key markets. A graduate of Central Michigan University with a B.S. in Organizational Communication, Cameron is adept at collaborating with cross-functional teams and leveraging data insights to drive campaign success.