Anne Herbert

Anne Herbert is an accomplished Group CRM Manager with extensive experience in developing effective customer relationship processes across multiple organizations. Currently employed at Yeomans Ltd since January 2021, Anne previously held similar roles at Group 1 Automotive and Barons & Chandlers Group BMW | MINI | Motorrad, where responsibilities included enhancing customer experiences, managing database integrity, and implementing training programs aligned with brand values. Earlier career roles include CRM Manager and Executive positions at Barons BMW Farnborough and a Team Manager position at the Royal Bank of Scotland, focusing on security and customer care. Anne is dedicated to maximizing revenue opportunities and exceeding customer expectations through innovative CRM strategies and adherence to GDPR guidelines. Education includes ongoing professional development at The Chartered Institute of Management since 2006.