Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. 
Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. 

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a ne

Food & Beverage

Retail

Agriculture & Farming

Yerba Madre

Guayaki's headquarters in Sebastopol, CA, United States

This department manages and supports ambassadors who represent the organization in various communities and campuses.

Ambassador Program

This department focuses on promoting brand awareness and engagement through ambassadors who represent the brand in various settings.

Brand Advocacy

This department focuses on promoting and enhancing the brand's visibility and reputation through various ambassador roles.

Brand Engagement

This department focuses on facilitating communication and relationships between the organization and external stakeholders.

Ambassador Services

This department oversees relationships and strategies with distribution partners to enhance collaboration and optimize performance.

Distributor Management

This department focuses on implementing and managing field activation strategies to drive engagement and performance.

People (7)

Jobs (0)

Other teams

Brand Advocacy

Brand Engagement

Ambassador Services

Distributor Management

Field Activation