Catherine Choo

Choo is the Chief Executive Officer of yes&, a creative and innovation agency specializing in communications and strategy, combined with digital product creation. They have 15+ years of experience centered on communication and marketing, developing brand strategies and solutions. From 2015 to 2020, they served as Head of Marketing at Greenman, with responsibilities including brand management, PR and corporate communications and strategic marketing. They are currently pursuing a Bachelor of Visual Communications at Technological University Dublin, and in 2020 completed the MIT Sloan School of Management course Artificial Intelligence: Implications for Business Strategy.