YesStyle.com is a subsidiary of YesAsia Holdings Limited (2209.HK: Hong Kong Stock Exchange), a publicly listed company that owns and operates a number of online retail platforms, including YesAsia.com and AsianBeautyWholesale.com. On the strength of YesStyle.com’s growth and success, the company made its initial public offering in July 2021.

Launched in July 2006, the YesStyle.com website brought the success of YesAsia.com’s proven e-commerce platform and technology to the next level by diversifying into beauty, fashion and lifestyle products, and quickly established itself as an exciting and unique shopping destination. We at YesStyle pride ourselves on our wide selection of quality products from premium brands across Asia, including Cosrx, Dear, Klairs, Mizon, Memebox, Some by Mi, Purito, romand, CLIO, HOLIKA HOLIKA, SKINFOOD and chuu. Our selection features everything from beauty products and casual or chic fashion for women, men and children to home accessories, decorations, gadgets, lifestyle items, outdoor equipment, travel goods, pet supplies and more.

With our meticulously curated collections and recommendations, we serve our customers across the globe for every occasion or situation. Our commitment to quality and our “customers first” mindset has helped YesStyle become one of the fastest growing e-commerce businesses worldwide, with an average year-on-year business growth of 35% and an Instagram following of over 1.3 million users.

Our Mission:
"To provide customers with an exciting shopping experience, superior service and a fine selection of affordable, high quality Asian beauty products, and Asian fashion and lifestyle products."

YesStyle’s future business strategies are to continue striving for a perfect customer experience to maintain our competitive edge, to build strategic alliances with premium brands, and to grow and develop our talents to maintain our business success.

Beauty & Cosmetics

E-Commerce

YesStyle.com

YesStyle.com's headquarters in Hong Kong, Hong Kong

Joyce Fung

Jonas Leung

Curtis Ng

Erik Hohmann

George Hung

misook hong

The Marketing and Brand Development team at YesStyle.com focuses on enhancing the company's global presence and brand identity through innovative marketing strategies and targeted campaigns. This team works collaboratively to drive customer engagement, foster relationships with influencers and brand ambassadors, and analyze market trends to optimize customer retention and acquisition. By promoting curated collections and product offerings across digital platforms, they aim to provide an exceptional shopping experience that aligns with YesStyle's mission of delivering high-quality Asian beauty, fashion, and lifestyle products.

Marketing and Brand Development

The Leadership Team at YesStyle.com is responsible for setting the strategic vision and direction of the company, ensuring alignment across all departments to achieve business goals. This team oversees critical functions such as marketing, finance, and human resources, fostering a culture of innovation and excellence while focusing on enhancing the customer experience and driving growth. By building strong partnerships with premium brands and developing talent within the organization, the Leadership Team aims to maintain YesStyle's competitive edge in the global e-commerce market.

Leadership Team

The Finance and Accounting team at YesStyle.com is responsible for managing the company's financial health and ensuring accurate reporting. This team oversees budgeting, financial analysis, and accounting operations, helping to facilitate informed decision-making and strategic investments. By monitoring financial performance and compliance, they support YesStyle's growth initiatives and its commitment to delivering a superior shopping experience.

Finance and Accounting

The Human Resources and Administration team at YesStyle.com is responsible for recruiting and managing talent to support the company's rapid growth, ensuring a positive workplace culture and effective employee engagement. This team also oversees administrative functions, employee relations, and benefits management, aligning HR strategies with organizational goals to foster a motivated and high-performing workforce. Their efforts contribute to maintaining YesStyle's commitment to exceptional service and operational excellence.

YesStyle.com

Org chart

Teams

Marketing and Brand Development

Leadership Team

Finance and Accounting

Human Resources and Administration

Offices

YesStyle.com

Org chart

Teams

Marketing and Brand Development

Leadership Team

Finance and Accounting

Human Resources and Administration

Offices

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