Yeti Cycles is a highend mountain bike manufacturer. We are Ride Driven.

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Yeti Cycles

Yeti Cycles' headquarters in Golden, CO, United States

Chris Conroy

Axel Brosch

Garrett Davis

Steve Hoogendoorn

The Engineering and Technology team at Yeti Cycles spearheads the development and integration of innovative technologies to enhance mountain bike design and performance. This team collaborates closely on engineering projects, leveraging advanced materials and software solutions to create cutting-edge products that align with our Ride Driven philosophy. By continuously pushing the boundaries of design and functionality, they ensure that Yeti Cycles remains at the forefront of the mountain biking industry.

Engineering and Technology

The Marketing and Communications team at Yeti Cycles is responsible for enhancing brand visibility and engagement through strategic digital marketing, compelling content creation, and effective partnerships with brand ambassadors. This team works collaboratively to drive international sales and promote Yeti's ride-driven culture by leveraging social media, managing sports sponsorships, and developing targeted campaigns that resonate with mountain biking enthusiasts worldwide.

Marketing and Communications

The Operations and Production team at Yeti Cycles oversees the efficient manufacturing and delivery of high-performance mountain bikes. This team ensures that production processes run smoothly, maintains quality control, manages inventory, and supports customer service through the Factory Store. Each team member plays a vital role in aligning operational efficiency with the brand's commitment to excellence and the needs of riders.

Operations and Production

The Leadership Team at Yeti Cycles drives the strategic vision and operational excellence of the company. Comprising the Chief Executive Officer, Chief Technology Officer, and Vice President of Engineering, this team is dedicated to innovating high-end mountain bike design, enhancing production processes, and fostering a culture that prioritizes performance and rider experience. Together, they ensure that Yeti Cycles remains at the forefront of the mountain biking industry.

Yeti Cycles

Org chart

Teams

Engineering and Technology

Marketing and Communications

Operations and Production

Leadership Team

Offices

Yeti Cycles

Org chart

Teams

Engineering and Technology

Marketing and Communications

Operations and Production

Leadership Team

Offices

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