Darren Lasso is a strategic Principal Product Designer specializing in AI, Data, and Analytics. Currently at Yext since 2025, they focus on leading design initiatives that enhance user experience. Previously at Splunk from 2022 to 2024, they managed design execution for various IT solutions, significantly improving customer satisfaction and incident management efficiency. Darren's extensive freelance work spanned from 2009 to 2017, where they provided creative direction and UX design for diverse clients. Their educational background includes a BA in Graphic Design from Virginia Tech.
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