Florida Bushi

Florida Bushi is a seasoned marketing professional with extensive experience in demand generation and brand awareness across Southern Europe. Currently serving as Marketing Director at Yext since September 2025, Florida has previously held the role of Marketing Lead for France and Southern Europe at Spendesk, where responsibilities included executing targeted marketing campaigns and collaborating closely with sales teams. With a foundational background in digital marketing from SlimPay and earlier roles in account management and sales, Florida's expertise encompasses inbound lead generation, account-based marketing strategies, and cross-functional collaboration to drive revenue and optimize marketing performance. Florida holds a Master's degree in International Business Management from Università Cattolica del Sacro Cuore and multiple degrees in business administration and economics.