Matthew Schwabel

Matthew Schwabel is an experienced marketing professional currently serving as the Executive Director of Marketing Technology & Operations at UNC Health Care since August 2019. In this role, Matthew leads a team focused on research-driven, consumer-centric online experience strategies and technology implementation across a multi-hospital health system, including a comprehensive replatform of unchealth. Matthew's previous roles include Senior Director of Integrated Marketing at Duke University Health System, where responsibilities included consumer marketing and data-driven marketing plan development, and Director of Account Planning & PR at the University of Virginia Health System, overseeing strategic marketing and public relations initiatives. Additional experiences include positions as Marketing Director at Inova Solutions and Marketing Manager at Value America. Matthew holds a Bachelor of Science in Mass Communication from James Madison University.