Samson Larsson

Senior Innovation Lead

Samson Larsson is a highly experienced professional currently serving as a Senior Innovation Lead at YLabs since August 2025 and an Advisory Board Member at Instagrocer since December 2023. Larsson is the Founder of the Larsson Foundation, established in January 2025, and previously held the position of UX & Service Design Specialist at Citizen Code for one year. With a strong background in product management and design, Larsson has worked as a Product Manager for SBC Activation and as a Research & Design Lead at Viamo from February 2022 to June 2025 and at Gretol Research from July 2021 to February 2022, respectively. As a founder and Product Lead at Ayazona from March 2019 to March 2021, Larsson has demonstrated entrepreneurial skills alongside technical expertise as a Lead Software Engineer at iDT Labs and a Technical Fellow at Code For Africa. Larsson holds a Bachelor of Engineering degree in Information Technology from Centria University of Applied Sciences, completed in 2017.

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