Farentino Adams

Farentino Adams is a seasoned marketing professional with extensive expertise in performance marketing and paid media management. Currently serving as a Google Ads Specialist at Yoco since October 2021, Farentino focuses on data-driven optimization of Google Ads campaigns. Previously, as a Performance Marketing Specialist, strategic management of conversion-oriented campaigns was executed across platforms like Meta, TikTok, and Twitter. Farentino's background includes experience as a Paid Media Specialist at Primedia Broadcasting, where management and strategy for multiple station campaigns were handled, and as a Marketing Manager at Good Company Market, overseeing comprehensive marketing functions. Additional roles encompass project and community management at The Social Effect and social media marketing at Webinomics. Farentino holds a Digital Marketing certificate from Digify Africa.