Gregor Röhrig

Gregor Röhrig is an accomplished professional with extensive experience in cultural alignment and visual anthropology. Currently serving as the Head of Cultural Alignment at Yoco since July 2014, Gregor has focused on integrating core values into impactful workplace culture. As a visual anthropologist, significant contributions include supporting strategic decisions through deep behavioral observations. In addition to a successful photography career established in January 2002, which serves notable clients, Gregor has held various roles including Visual Anthropologist at LifeQ and Head of Digital Innovation at AVUSA, where award-winning projects were launched. Educational credentials include a Bachelor of Arts in Cultural Anthropology and a Bachelor of Journalism, alongside a Master's in Archetypal Depth Psychology.