Marlow Straub

Marlow Straub is a seasoned marketing professional with extensive experience in CRM marketing and retention strategies. Currently serving as the CRM Marketing & Automation Lead at Yoco since September 2021, Marlow focuses on lead management, marketing databases, automation solutions, and performance analysis. Prior experience includes roles as Marketing Manager at UBU International, where responsibilities centered on mobile payment and customer loyalty solutions, and as Retention Manager and Programme Manager in various companies, developing strategies to increase revenue and reduce customer churn in the e-commerce and online casino sectors. Marlow began a career in marketing at Digital Outsource Services, progressing through various roles that included retention management and brand marketing. Marlow holds a Short Course in Marketing from GetSmarter.