John Morton

John Morton is an accomplished media and marketing professional currently serving as the Head of Media Buy at Yolo Group since February 2025. With a robust background in paid marketing, John previously led a team at Legend, an innovative online media and technology company. John’s experience spans various roles, including Trading Director for AMEX | EMEA at KINESSO and Regional Head of Paid Media for Southern Caribbean and Central America at Digicel Group. John has also held leadership positions at PRGRMTK, MobAds, The Exchange Lab, and LiquidM, contributing to significant advancements in programmatic advertising and digital media strategies. Academic credentials include a Master of Science in Strategic Management from Technological University Dublin and multiple business administration degrees in Marketing and Advertising from San Diego State University and the University of Leeds.