David Shaw

David Shaw is a seasoned research professional currently serving as a Research Partner and Director at Yonder Consulting since October 2020, where the focus is on unlocking business opportunities through insight and strategy. Previously, David held the position of Research Director at Populus Limited from October 2017 to October 2020 and spent nearly a decade at Hall and Partners as an Account Director, starting as a graduate research executive immediately after completing a Bachelor of Science in Psychology at the University of Leicester in 2008. Throughout the career, David has gained extensive experience in brand and communications research across multiple industries, including banking, FMCG, travel, alcohol, insurance, legal, and gambling.