Laura Payten

Laura Payten is a seasoned professional with extensive experience in consultancy and market research. Currently serving as a Partner and Director at Yonder Consulting since December 2019, Laura has previously held senior positions at Decidedly and The Institute of Customer Service, where responsibilities included driving insights and enhancing customer service experiences for various sectors. With a solid foundation in qualitative and quantitative research from roles at Firefish Ltd, BrainJuicer, and Kantar Worldpanel UK, Laura has developed a unique blend of analytical and strategic skills. The educational background includes a first-class degree in Drama from the University of Exeter, which has contributed to strong communication and analytical capabilities.