Michelle Traylor is a seasoned strategic leader with extensive experience in brand development and consulting. Currently a partner at Yonder Consulting since February 2023, Michelle previously held the position of Strategy Director at Superunion and Frank, Bright & Abel in early 2022. As the founder and Strategy Director of MamaTray from 2013 to 2022, Michelle specialized in comprehensive brand solutions ranging from full-scale rebrands to strategic projects. Michelle's advisory role at Women's Property Initiatives from 2017 to 2021 highlights a commitment to client success, and past leadership roles at Re: Brand Agency and Interbrand underscore a strong track record in driving agency growth and managing significant brand initiatives for notable clients. Education includes a BA in Theology from Durham University, alongside advanced diplomas in advertising and communications.
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