John Reed

John Reed is a Senior CRM Executive at Yoto since June 2023, responsible for designing and implementing automated customer journeys and managing multi-market campaigns across the UK, US, CA, FR, and AU. Previously, John served as a CRM Executive at Avon from August 2021 to June 2023, where duties included creating email marketing calendars, managing campaigns, and utilizing Oracle Eloqua for customer segmentation and testing. John's early experience at Morrisons as a Customer Assistant occurred in late 2020. Academic credentials include a Certificate in Digital Marketing from Nottingham Business School and a Certificate in Advertising & Digital Marketing from the University of Northampton, alongside a Higher National Certificate in Performing Arts - Acting from Nottingham College and ALRA.