You First is a global talent management, brand services and content marketing holding group of agencies in the Sports & Entertainment industries.

Founded in 2002, it operates in 14 countries through 21 offices, leveraging a powerful combination of global reach and solid knowledge of each local market.

More than a thousand talents in Sports & Entertainment trust us. We currently manage the careers of over 400 basketball players, 300 football players, 70 esports talents, and up to 100 talents in other Sports & Entertainment disciplines – including basketball stars Ja Morant, Serge Ibaka and Walter Tavares, football players Gerard Moreno, Alexia Putellas and Fabián Ruiz, athletes from other disciplines such as Ona Carbonell and Damián Quintero, esports talents including ElMiilloR and Kapo013, and other lifestyle talents and content creators from the entertainment industry, among many others. We also offer innovative solutions in digital assets, consulting, sponsorship, creativity, events, content production, and influencer marketing to more than 160 brands worldwide.

You First is formed by professionals with a deep team spirit, committed to conquering daily challenges, and loyal to their clients' interests. Always by their side. Always on their side.

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You First

You First's headquarters in Madrid, Spain

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Isabel Cumella

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