Alberto Bootello

Alberto Bootello is a Brand & Creative Strategist at You First, where they focus on new business acquisition while working with notable brands such as Campofrío and Samsung. With over seven years of experience in strategy and branding, they have previously held positions as a Strategic Planner at Accenture Song and DDB Spain, contributing to campaigns for prominent clients like Google and BBVA. Alberto holds a degree in Advertising Communication with a specialization in Advertising Strategy from Universidad Europea, along with several other qualifications in marketing and business administration. They are passionate about creating meaningful connections between brands and people through authentic storytelling and well-executed ideas.