Alex Smith

Alex Smith is a brand marketing leader currently serving as the Brand Marketing Lead at YouGov. With a diverse background in B2B marketing, Alex has held significant roles including Marketing Director at FIS and Head of Brand at Thredd. Alex has a proven track record of creating impactful brand narratives and strategies, focusing on both stakeholder engagement and customer journey. With experience spanning from early scale-ups to global enterprises, Alex's work has been essential in delivering on business objectives and ensuring brand success in the market. Alex holds a BSc from the University of East Anglia.