Michael Wolfson is a seasoned consultant specializing in the FMCG market, with expertise in market research, shopper marketing, and category management. They served as a Senior Consultant at GfK from 2019 to 2023, where they managed qualitative and quantitative studies and provided actionable insights to clients. Prior to that, they held a Senior Account Manager position at Npdgroup in 2019, focusing on data-driven consultancy for key players in the German retail sector. Michael's career began with vital roles at The Walt Disney Company and extensive education, including a Diplom/Master degree from the Munich School of Management. Currently, they are a Senior Consultant in the Advanced Solutions Team at YouGov, where they continue to support multinational clients.
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