Sofie Thaarup is an experienced professional in the fields of commercial strategy and client engagement, currently holding the position of Head of Commercial - Nordics and previously serving as Head of Client Engagement, Senior Sales & Research Consultant, and Sales & Research Consultant at YouGov since March 2017. Prior to YouGov, Sofie worked as a Project Employee at Mindmill, focusing on insight consulting to develop a new visual identity from consumer perspectives. Earlier experience includes serving as an Insight Specialist at CompanYoung, where the focus was on engaging Generation Y and Z for various institutions and organizations, as well as roles as a Student Assistant and Intern. Sofie holds a Master of Arts in Communication from Aalborg University and a Bachelor of Science in Communication and Business Studies from Roskilde University. Educational background also includes a Studentereksamen from Frederikshavn Gymnasium & HF-kursus.
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