Sjors Brul is a seasoned serial entrepreneur and podcast host, recognized for their contributions to digital innovation within the hospitality sector. Beginning their journey in 1999 from a humble attic, Sjors founded Sbit Hospitality ICT Services, which evolved into a leading technology partner for over 300 hotels across Europe. At Sbit, they served as CEO until 2024, focusing on enhancing guest experiences through technology. Currently, Sjors holds roles as Co-Founder and Managing Partner at StoryYo, Portfolio Director Hospitality at Your.Cloud, and Managing Partner at Soft Collect. In 2022, they partnered with the TSH Group to transform the hospitality landscape, while also launching the podcast NeverCheckout.com to share insights and foster collaboration among industry leaders.
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