Your Place in Florence is the group’s hospitality operations and services arm, ensuring heritage properties deliver both exceptional guest experiences and long-term value for partners.

YPIF manages day-to-day hospitality operations for Palazzi Collection, NUMA, and boutique operators, delivering a complete suite of services: guest relations, concierge, transfers, housekeeping, compliance, and marketing. As the vertical services provider across the portfolio, YPIF safeguards service consistency while creating recurring B2B revenue.

Alongside operations, YPIF positions Florence’s palazzi as cultural and brand stages. Collaborations with Steve Madden, Badiani Gelato, Floret by LuisaViaRoma, Dr. Martens, and cultural organizations like Lattex+ and Futura highlight YPIF’s ability to blend heritage settings with global lifestyle brands. During Milan and Florence Fashion Weeks, YPIF operates as a brand activation and public relations arm for international partners, merging hospitality with cultural storytelling.

As the operational bridge in the group’s ecosystem, YPIF converts the assets developed by The Palazzi Collection and funded by Special Holding into living, profitable experiences.

Your Place in Florence

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