Anita Wright

Anita Wright is a seasoned professional with extensive experience in product activation and marketing within the media industry. Currently serving as the Manager of Global Product Activation at YouTube since August 2022, Anita leads go-to-market strategies for new features, coordinating efforts across product, UX research, marketing, and engineering to enhance user engagement and growth. Previous roles include Coordinator of Brand Strategy & Marketing at National Geographic, where Anita established impactful direct-to-consumer messaging, and positions at PBS NewsHour and Warner Bros. Discovery focused on content production and revenue generation strategies. Anita holds a BA in History with a Film & Media Minor from William & Mary and an MBA with emphases in Marketing and Strategy from the University of Michigan’s Stephen M. Ross School of Business.