Chris Bettig

Chris Bettig is a seasoned Creative Director with extensive experience in visual design, UX, and brand identity across major companies. Currently serving as Creative Director at YouTube since August 2014, Chris leads a team to define and evolve YouTube's visual identity and product design. Previously, Chris held a similar role at Google from April 2011 to September 2014, managing a UX team focused on design systems. With a background in freelance work from September 2004 to March 2014, Chris collaborated on diverse projects with notable clients including Adobe and Nike. Additionally, Chris served as Design Director at Urban Outfitters from March 2000 to March 2011, where efforts were directed at shaping the brand's global identity during significant growth. Chris began a career in design with a role as Volunteer Coordinator at The Walters Art Museum in 1998. Chris holds a Bachelor of Fine Arts in Painting from the Maryland Institute College of Art, earned in 1999.