Programa Business BR is the founder of the Instituto Internacional de Desenvolvimento Humano (IIHD), where they have been instrumental in training nearly 4,000 coaches since its inception. With over 30 years of experience as an executive at major companies like General Motors and Dell, they currently lead a program on YouTube focused on business topics. Programa Business BR holds a Bachelor's degree in Radio, Television, and Digital Communication from PUCRS, earned between 2015 and 2019.
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