Sam Hendi

Sam Hendi is a strategic and detail-oriented Production Lead at YouTube, with over 12 years of experience in the creative industry. Previously, Sam worked at Apple as a Senior Creative MPM, where they contributed to notable advertising campaigns. They also served as a Senior Producer at Phantom and a Senior Creative Producer at Graceful Monkey, managing high-profile clients such as Google and Nike. Sam began their career as a Creative Producer at ÔME, producing award-winning films and music videos. They hold a BA in Contemporary Media Practice from the University of Westminster.